The constitutional referendum of 4 December 2016 confirmed and strengthened the role of the regions in Italy. Building a road or an infrastructure for transporting energy, implementing health services with new devices and medicines, as well as strategic choices about software procurement are activities that can only be defined by discussions with decision-makers at the regional level, although they are all part of a national programming framework.
The Procurement Code has institutionalised the practice of Public Debate with public meetings as essential tools for decision-making in the construction of infrastructure works. This fact created a need for professional activities dedicated to guiding businesses and institutions in dialogue with the local community, seeking consensus on the merits and method of issues. Reti has been supporting its clients for years in dialogue with local businesses, through a system of actions involving all the local players i.
Directing opinion is a complex job and more and more frequently it requires multi-channel action, focusing on multiple targets, without overlooking any aspects of the areas where a particular investment is placed, a choice is made or a service will be provided.
For this reason, with its wealth of experience from years of work in the regions, Reti has encompassed all the activities necessary for the success of an operation that has one area of the country as its focal point, e a complex service “Local Engagement”.
The analysis phase is crucial. It is important to know and follow the evolution of the context, at political and institutional level. Reti carries out the local legislative and regulatory monitoring service directly, Reti performs an in-depth analysis that develops through our network of relationships, covering all the Regions and Municipalities of Italy.
Thanks to the partnership with Telpress, Reti combines an indispensable outlook activity on the local media both online and offline, and social networks with its monitoring of institutions and politics.
Within the strategic planning phase, Reti has mapped relevant stakeholders, highlighting those with which it is possible and advisable a collaboration
Reti proposes a proactive strategy to its clients. This is shaped differently, depending on individual events, but is nevertheless communication-orientated. Our Local Engagement strategy therefore envisages a strong work of ontent management, aimed at maximising the dissemination of project information, which must be made easy to understand, transparent and responsive to the needs of the local community. The content is designed to be shared and to travel along multiple channels. Via social networks and the web, but also through the drafting of reports for various types of actors, the creation of dedicated corporate communication tools (house horgan, brand-instant-books), designing and implementing events – including those with third parties – public relations and media relations activities.
Thanks to the attentive monitoring work and the advocacy ” phase, Reti is able to build a solid foundation for a local lobbying strategy, customised and designed specifically for the circumstances
Each local community is different and politics is an expression of this diversity. What makes the difference is the ability to understand the peculiar features that characterise a single local decision-making system, which corresponds to the ductile adaptation of our strategy,